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Opening up social commerce for The Merchant Fox

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Working with The Merchant Fox’s Shopify store

Luxury menswear brand, The Merchant Fox, was looking to grow their online presence and profits by expanding their digital channels and reach to increase marketplace sales.

A key challenge for The Merchant Fox was to get their Shopify site connected with other digital platforms such as Facebook and Instagram, unlocking social commerce opportunities.

Screenshot of products from The Merchant Fox's Facebook shop, linked to their Shopify store

Unlocking social commerce opportunities

We connected their shop to Facebook Business Manager to enable the brand to sell products on Facebook and Instagram, and to advertise on these platforms.

We also resolved technical issues associated with their product feed, building out a plan of action which involved updating both the shopping feed and Shopify theme.

These changes enabled The Merchant Fox to reach more customers by meeting them on the platforms they use daily, and bringing more conversion opportunities to the business.

The experience for the end customer has also been improved with greater clarity around pricing and a more intuitive way to find and purchase products through the brand’s Facebook and Instagram shops.

Whether sharing indispensable knowledge, bringing positive energy and ideas to the table, or guiding us with social commerce expertise, Atomic Smash always go above and beyond with their support, helping us to smash it!

The Merchant Fox logo

Leon Shaw

The Merchant Fox

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