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Nice to meet you

We’re the architects of evolving digital platforms

Our team of WordPress, WooCommerce & Shopify specialists produce results for businesses now and far into the future, while creating seamless experiences for customers and being kind to the planet.

Our values


We don’t sell features, we sell results. We deliver high quality work that combines tech skills and knowledge with commercial awareness and digital strategy.

Growth partner

Our relationships are built on trust and transparency. And we’re dedicated to maintaining strong and collaborative partnerships.


We are inquisitive. We know change is good, so we embrace the new. Our healthy growth mindset means we are always learning and experimenting.

Expert talent

We’re an extension of your team. And we are dedicated to lifelong learning, with time and headspace to innovate, grow and thrive.

Our team

Get to know us, we’re a friendly bunch!

Meet the team

Our story

Officially this story starts in 2010, when co-founders Piers Tincknell and David Darke launched Atomic Smash, but the truth is the history goes a little further back.

Piers and David met during their very first week of university, and what they learned during this time carries through to the way they run the business today.

During their studies, they observed how quickly the digital environment changes and the importance of embracing it. Leaning into change has been championed ever since.

Atomic Smash has evolved as a company in many ways over more than a decade in business, with curiosity and learning integrated into our core values.

Back in 2015, we decided to trial a new methodology for a client: a continuous delivery model, defined as “the ability to get changes of all types – including new features, configuration changes, bug fixes and experiments – into production, or into the hands of users, safely and quickly in a sustainable way.”

Over the following years, more and more clients wanted to be onboarded to this model. During the summer of 2021 we named it Always Evolving® and it was trademarked the following year.

In 2022, we were vetted, verified and officially endorsed by WooCommerce, known as WooExperts; one of just three agencies in the UK to receive this accreditation.

Together, Piers and David lead a growing team of WordPress, WooCommerce & Shopify specialists who dedicate themselves to evolving digital platforms and building strong and lasting partnerships with our clients.

Our impact


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We get results. One client’s website achieved 2300% ROI over a period of two years


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We are proud to be Best Digital Design Award and Tech for Good Award winners


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Our team recently contributed to 100% conversion increase for an Always Evolving® client

Site speed

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We recently improved a client’s page speed by an incredible 1,000%


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We are evolving websites to make them eco-friendlier, for example by developing low power modes


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We have passionate accessibility and inclusivity advocates throughout our workforce

In numbers


Client websites managed


Team members


Days dedicated to learning and development each year


Best performance score improvement to date


Percentage of sites hosted with renewable energy


Award wins and commendations


Trees planted over 34 months


CO2e avoided so far as a Climate Positive Workforce