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Maximise your website’s potential with our Insights service 🔬

Let us take the driving seat with our results-driven approach that stimulates and accelerates growth for your website.

Combine our Insights service add-on with Always Evolving® to get access to a whole suite of monthly data-driven services that will optimise your website’s success and enhance ROI.

Katie, Sales Strategist, sat in office booth working on laptop

Welcome to Insights

Now, more than ever, it’s crucial to outshine your competitors online

Increasingly we’ve heard our prospects say:

  1. “We’re lacking strategic direction for our website”
  2. “We can’t make informed decisions
  3. “We’re not proactive in improving our site”
  4. “We don’t know what we don’t know”

If any of these sound familiar, keep reading…

At Atomic Smash, we’ll work with you to unlock the insights you’ve been craving

  • Gain a deeper understanding of your competitive position
  • Feel confident your site updates align with your wider business goals
  • Understand user behaviour and improve conversions to meet and exceed your targets
  • Channel your efforts into collecting the relevant data to help you grow
  • Remove the guesswork of site enhancements 
  • Turn data insights into actual, impactful site changes
Matt Woodman, author of accessibility guide 'We need to talk about Accessibility' in a meeting

Data-driven Insights 💡

Every business has different goals – most of them centre around revenue growth. Our role is to extract your business objectives, translate them into SMART goals, identify the relevant metrics to track, audit your current efforts and create your roadmap to growth. The process? As follows:

How we do it

  • 1. Consultation

    We’ll use SMART goals to define clear objectives for your website improvement that are Specific, Measurable, Attainable, Relevant and Time-bound.

  • 2. Investigation

    We’ll identify which of our services are most relevant to your goals and do regular audits of your site (and your competitors’ online strategies) to identify opportunities for improvement.

  • 3. Recommendation

    We’ll create your strategy roadmap which outlines the actionable steps and which insights we’ll track and report on.

  • 4. Implementation

    Based on our insights, our Always Evolving team will rollout the recommended improvements.

  • 5. Iteration

    Keeping on top of what’s working and what isn’t is key to continuous growth. We’ll measure, review and regularly check in with you to make sure we’re on track and adapt accordingly.

  • Insights services 🔍

    We’ll test, analyse and optimise for the very best results so you can get the most ROI from your website. Our Insights will help you if you’re struggling with:

    • Business goals and objectives
    • Content strategy
    • SEO and keyword analysis*
    • Outrun your competitors (research)
    • Client-side interviews
    • Monthly reporting and Executive Summaries

    • A/B testing*
    • Remote user testing*
    • On-site surveys*
    • Heatmaps and session recordings
    • Scroll and click tracking
    • User flow charts
    • User personas and empathy maps
    • UX review and enhancement
    • On-site search query analysis

    • Enhanced analytics and tracking setup
    • Data capture strategy
    • Data interpretation
    • Custom dashboard building
    • Conversion, checkout and form optimisation
    • Form abandonment tracking

    • Page speed and website performance
    • Core Web Vitals
    • Uptime reporting
    • Broken link reports
    • Google Search Console insights
    • Technical SEO
    • Accessibility audits
    • Cross device, browser and platform testing

    You’ll never need a new website again

    Contact Katie on 0795 899 4578 or email

    * these services may require additional budget dictated by third-party tools

    See the results 👀

    • 61% performance score boost for leading R&D tax credit specialists

      Always Evolving
    • 20% AOV increase for luxury chocolate eCommerce site

      Always Evolving WooCommerce
    • Evolving a world-leading attractions industry resource

      Always Evolving

    Your business keeps developing and changing, so should your website

    Find out how we can help you maximise your website’s potential!