Skip to main content

Maximise your website’s potential with our Insights service 🔬

Let us take the driving seat with our results-driven approach that stimulates and accelerates growth for your website.

Combine our Insights service add-on with Always Evolving® to get access to a whole suite of monthly data-driven services that will optimise your website’s success and enhance ROI.

Speak to us today
Katie, Sales Strategist, sat in office booth working on laptop

Welcome to Insights

Now, more than ever, it’s crucial to outshine your competitors online

Increasingly we’ve heard our prospects say:

  1. “We’re lacking strategic direction for our website”
  2. “We can’t make informed decisions
  3. “We’re not proactive in improving our site”
  4. “We don’t know what we don’t know”

If any of these sound familiar, keep reading…

At Atomic Smash, we’ll work with you to unlock the insights you’ve been craving

  • Purple tick icon Gain a deeper understanding of your competitive position
  • Purple tick icon Feel confident your site updates align with your wider business goals
  • Purple tick icon Understand user behaviour and improve conversions to meet and exceed your targets
  • Purple tick icon Channel your efforts into collecting the relevant data to help you grow
  • Purple tick icon Remove the guesswork of site enhancements 
  • Purple tick icon Turn data insights into actual, impactful site changes
Matt Woodman, author of accessibility guide 'We need to talk about Accessibility' in a meeting

Data-driven Insights 💡

Every business has different goals – most of them centre around revenue growth. Our role is to extract your business objectives, translate them into SMART goals, identify the relevant metrics to track, audit your current efforts and create your roadmap to growth. The process? As follows:

How we do it

  • 1. Consultation

    We’ll use SMART goals to define clear objectives for your website improvement that are Specific, Measurable, Attainable, Relevant and Time-bound.

  • 2. Investigation (Learn)

    We’ll identify which of our services are most relevant to your goals, learn from your data and do regular audits of your site (and your competitors’ online strategies) to identify opportunities for improvement.

  • 3. Recommendation

    We’ll create your strategy roadmap which outlines the actionable steps and which insights we’ll track and report on.

  • 4. Implementation (Test)

    Based on our insights, our Always Evolving team will roll-out the recommended improvements, and we’ll continue to monitor and test results.

  • 5. Iteration (Measure)

    Keeping on top of what’s working and what isn’t is key to continuous growth. We’ll measure the impact of changes, review and regularly check in with you to make sure we’re on track, adapting accordingly.

Insights services 🔍

We’ll test, analyse and optimise for the very best results so you can get the most ROI from your website. Our Insights will help you if you’re struggling with:

Strategic direction

  • Business goals and objectives
  • Content strategy
  • SEO and keyword analysis*
  • Outrun your competitors (research)
  • Client-side interviews
  • Monthly reporting and Executive Summaries
User behaviour

  • A/B testing*
  • Remote unmoderated user testing*
  • On-site surveys*
  • Heatmaps and session recordings
  • Scroll and click tracking
  • User flow charts
  • User personas and empathy maps
  • UX review and enhancement
  • On-site search query analysis
  • GA4 Path Explorations and Exit pages/tracking
Data and optimisation

  • Enhanced GA4, GTM and event tracking setup
  • Data capture strategy and conversion metrics
  • Data interpretation
  • Bespoke Looker Studio dashboards
  • Conversion, checkout and form optimisation
  • Conversion funnel visualisations
  • Form abandonment tracking
  • Google Roll-Up configuration

  • Page speed and website performance
  • Core Web Vitals
  • Uptime reporting
  • Broken link reports
  • Google Search Console insights
  • Technical SEO
  • Accessibility audits
  • Cross device, browser and platform testing

* these services may require additional budget dictated by third-party tools

See the results 👀

  • 61% performance score boost for leading R&D tax credit specialists

    Always Evolving
  • 20% AOV increase for luxury chocolate eCommerce site

    Always Evolving WooCommerce
  • Evolving a world-leading attractions industry resource

    Always Evolving

Your business keeps developing and changing, so should your website

Find out how we can help you maximise your website’s potential!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

By submitting this form, you give us your digital thumbs-up for securely storing your data in accordance with GDPR regulations. Read our privacy policy.