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You don’t need a new website.

You need a website that’s Always Evolving®

Why your site needs Always Evolving®

Always Evolving® is a monthly retainer of data-driven website enhancements. 

We take existing WordPress, WooCommerce and Shopify websites that were built by other agencies, then fix and enhance them.

Every month, we work on websites to optimise for commercial success and improve them. Your website will continuously perform better and convert more sales. Our results-driven approach ensures our work has the biggest possible impact and amplifies your growth.

Always Evolving® is designed for organisations with existing websites, it’s a strategic alternative to building a new website every few years. If you want to scrap your existing website and start again, Always Evolving® isn’t right for you.

Always Evolving® is more than a service, it’s the journey we take with our clients.

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You’ll never need a new website again.

What we can help with


What we can’t help with

Unfortunately, we won’t build a new website for you. Our mission is to squeeze every last drop of value from your existing WordPress, WooCommerce or Shopify site.

With Always Evolving®, you’ll never need a new website again.

Benefits of Always Evolving®

Find out how Always Evolving® sets your website up for the future. Discover the qualitative and quantitative benefits gained from an evolving website.

Don’t just take our word for it

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Bolt Burdon Kemp

I am really pleased with the Atomic Smash team and I am equally pleased at the relationships that we are growing.

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Our website brings the Oxygen Indoor Activity Parks Brand to life and delivers a superb user and booking experience… and it’s only the start!

11.6% conversion rate improvement

Visit the Oxygen Active Play website
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Our website is technically sound and reliable, and there’s a team of people working on it who I can rely on.

See our work
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Meet the team!

You’ll be assigned a pod – this is the team who look after your website! You’ll have regular calls and task planning sessions with them.

We’ll run quarterly workshops, undertake audits, conduct research, strategise and plan.

Each month, we’ll roll out improvements across web design, UX, accessibility, web functionality, site speed and performance, conversion optimisation, and more.

Introducing our Insights Service

Don’t know what changes to make to your website?

Our specialists follow the data. We’ll map out a digital strategy that maximises your website’s potential.

Choose your plan

We’ve packaged up each plan carefully to match the time, resource and attention that your digital platform needs.

Always Evolving® from £ 3,800 +VAT per month

Our most popular retainer plan, our clients love it and so will you!

Everything in Support & Maintenance +

  • + 2.5 days of production time
  • + 0.5 day Client Partner time (~25%)
  • Bi-annual workshops for website performance reviews and strategic direction
  • Monthly status calls
  • UX, UI and web development
  • QA, testing and optimisation
Support & Maintenance from £ 950 +VAT per month

Business as usual, keeps your website up to date, backed up and secure.


  • 1 day of Support & Maintenance time
  • Technical support
  • WordPress, WooCommerce, Shopify and plugin updates
  • Bug fixes
  • Security patches
  • Regular backups

Got a question?

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Our MD, Piers Tincknell, is on hand to help!

Your website, working harder.