We’re another year older and another year wiser
Lessons from Atomic Smash
As Atomic Smash celebrates its fourteenth birthday, we’re taking a moment to look back and share some brief but valuable lessons we’ve gathered along the way. From the power of experimentation to the eternal struggle for the perfect cup of tea, these insights reflect what we’ve learned as a web agency and a team.
Whether you’re a marketing professional or a business owner, we hope you’ll enjoy a light-hearted peek behind the scenes—and find a takeaway or two for your own journey.
14 things we’ve learnt over 14 years
- It’s good to experiment
- There are always multiple solutions to a problem
- The simplest solution is usually the best
- Accessibility affects everyone
- Always try clearing the cache
- Turning it off and on again is a genuine fix
- Documentation is your best friend
- Always have a back up
- Read the WordPress field guide before a new WP release
- Be selective with which plugins you use
- What is written one way can be read another
- No matter how many games we play, Drawasaurus reigns supreme
- There is a right and a wrong way to make a cup of tea
- We should probably buy shares in the bakeries and coffee shops near our office
Takeaways
Fourteen years of growth, experimentation, and plenty of tea-making later, we’re proud of the lessons that have shaped Atomic Smash into the agency it is today.
Our approach is defined by our Always Evolving® ethos. We optimise existing websites, prioritising the continuous enhancement of our clients’ digital platforms through data-led improvements. We’re curious, experimental, and dedicated to learning and improving.
While the industry and tools keep evolving, our commitment to quality and creativity remains at the core of everything we do. Here’s to many more years of innovation, problem-solving, and perhaps a few more coffees and pastries from local bakeries.
Thanks for joining us on this journey so far.
Here’s to the next chapter together.
Making websites ✨ exceptional ✨
We transform existing websites so they perform better and convert more.
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