Full website rebuild for Bristol Children’s Hospital’s charity, The Grand Appeal
Bristol Children’s Hospital’s dedicated charity, The Grand Appeal, needed a WordPress site with improved user journeys to enable website visitors to donate, fundraise and give support easily.
The website is a critical part of the charity’s income stream, helping them support a hospital that cares for 100k+ patients each year.
What the client wanted
- Refreshed design to better represent the charity, tell its story effectively, improve engagement and create a visual representation of the brand mission and values
- Stronger representation of brand extensions Cots for Tots and Gromit Unleashed
- User experience improvements such as clean, simple, easy user journeys and improved navigation
- Development work providing more flexibility and functionality with an emphasis on performance and optimisation
- Usability improvements for the back-end of the website to give staff freedom and confidence when using and updating it
While we put our heart and soul into everything we do, getting the chance to work with The Grand Appeal had special meaning for Atomic Smash, and especially for our co-founder, Piers Tincknell.
Piers’ son Archer needed specialist care soon after he was born, meaning Piers and his family saw the amazing work that The Grand Appeal does firsthand. In particular, Cots For Tots, which works closely with the Neonatal Intensive Care Unit at St Michael’s Hospital.
Read more about Piers’ personal experience with the charity and find out how Atomic Smash won the Tech for Good Award for our work with The Grand Appeal.
About The Grand Appeal, the official charity of Bristol Children’s Hospital
As the official charity of Bristol Children’s Hospital, which cares for 100k+ patients each year, The Grand Appeal has been helping save lives and support families since 1995.
Funds raised go towards providing families of critically ill children with accommodation while their child is in hospital, and financing cutting edge, innovative medical research.
It also provides the funds for state-of-the-art, life saving equipment, and works with Bristol Children’s Hospital to ensure that treatment wards are a comfortable and comforting place for patients and their families.
Challenges: Building a new online presence
Representing the full range of The Grand Appeal’s fundraising
The Grand Appeal wanted to bridge the gaps between different aspects of their fundraising and identity.
There are so many parts to our charity. It is really multifaceted and it’s been hard to get that across to our visitors. Some people still don’t understand that Gromit Unleashed trails have anything to do with us. We needed a website that bridged all the gaps between Cots for Tots, The Grand Appeal and Gromit Unleashed.Chloe A Smith, Marketing Officer, The Grand Appeal
Pulling together the various aspects of The Grand Appeal’s fundraising, and making some of their support services digital was also important.
The main website had to become a hub. We needed to bring all parts of The Grand Appeal into one online presence.Chloe A Smith, Marketing Officer, The Grand Appeal
Mapping out new user journeys and improving navigation for web visitors
We brought the various aspects of the charity’s work together on the homepage, with a focus on clarity and user experience, making it easier for visitors to interact with the site and find what they’re looking for.
By doing so, we could integrate all of the different individual strands of the charity’s work and include fundraising links and initiatives.
Put your audience on the right path
Reduce user frustration and improve conversions by helping your website visitors get where they want to go. Talk to us about improving user journeys and navigation: email email@example.com
Building an interactive Star Tribute Sky
A gratifying part of the site to work on was the new Star Tribute Sky, the digital version of the physical Star Tribute Wall in Bristol Children’s Hospital.
Star Tribute Funds give grieving families the opportunity to reflect and remember their loved ones, keep memories alive and raise money in their names.
The Star Tribute Sky is a beautiful, interactive space where families can light virtual candles, and add photos, videos and memories.
We’ve wanted a virtual Star Tribute Sky for so long. It’s been a really beautiful project to work on, and I know that we and Atomic Smash have already received such amazing feedback. It’s not just a website that Atomic Smash has delivered, it’s like this whole hub for people that have lost a child and I think that is far more than we could have hoped for.
Chloe A Smith
Marketing Officer at The Grand Appeal
How a new website empowered The Grand Appeal’s communications team
Improving back-end usability to give freedom and control
The new Grand Appeal website was built using WordPress, giving the charity the flexibility and control they needed but had been missing.
We were on a non-WordPress website at the time and we knew we needed to move to WordPress to have better functionality and also the ability to edit and update anything we wanted.Chloe H Smith, Communications Officer, The Grand Appeal
Building in new ways of working through close collaboration
On this project, working collaboratively took on a new meaning due to the restrictions imposed on us by the COVID-19 pandemic.
This project has actually given us new ways of working as well. It’s been a great example of how to have really focused project meetings versus just generalised catch-ups. So apart from an amazing new website, it’s given us a lot internally.Chloe H Smith, Communications Officer, The Grand Appeal
Weekly check-ins on a Monday morning, regular follow ups, and collaborating across digital tools and platforms for planning and organisation formed various touch points that connected our organisations together.
It was comforting in a way to know that there was always a Monday call. Even if it was just checking in, it was really nice and it fostered a really good relationship between both the organisations.Chloe H Smith, Communications Officer, The Grand Appeal
Visit The Grand Appeal’s website
The last word
We view this as an ongoing project, we want to continue to improve and invest in the site. The communication is incredible. From the first meeting with Piers, I felt like we could trust Atomic Smash to produce an incredible website, which they did.
Chloe A Smith
Marketing Officer for The Grand Appeal