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B Corp fruit and veg box delivery service, Pikt, wanted to work with an agency who could actively suggest ways to improve their site and keep it performing at its best.
Pikt wanted their existing WooCommerce site to adapt with their growing business. We onboarded their existing site and supported them with monthly design and development work through our Always Evolving model.
Pikt is an organic fresh produce brand that is proudly independent, family-owned and customer-led.
Selling organic fruits and vegetables, Pikt is a positive disruptor that is committed to doing right for everyone – their team, farmers and growers, and customers.
The team at Pikt are true specialists in what they do and their methods are governed by B-Corporation and Soil Association certifications.
Let’s investigate! We’ll identify where your site is hitting its goals and where your users want improvements.
Our first challenge was re-platforming this WooCommerce store away from a basic third-party theme that couldn’t deliver our planned work.
We replaced this with a flexible yet robust framework built in-house by Atomic Smash called Snap, which is easy to extend and customise over time, for an online store that can keep growing and evolving.
The site that was inherited needed to be freshened up, making the look and feel more modern and pleasant to browse, engage with and buy from.
In parallel with UX work, we looked closely at customer convenience, streamlining the customer journey, and improving customer communications. Our solutions reduced pressure on Pikt’s order management team, with automations and improvements for digital CX.
We also introduced new ways to position products in front of customers, such as a customer-to-customer referral scheme and a side cart connected to their basket that shows suggested products they might like.
Getting Pikt’s existing site running on our framework enabled us to save time rolling out components like carousels and the navigation menu and speeding up deployments.
We were also able to introduce new features to the site such as search functionality and various new content blocks including more engaging call-to-action blocks.
Using the framework, these could be more rapidly integrated rather than built from scratch. This saved on production time so the client could invest their resources into bespoke features and functionality, creating greater value for Pikt.
Early in our collaboration, we redesigned the homepage for Pikt with a new header, visual ‘how it works’ process to communicate information easily, and hover-over animations making the site feel more interactive and engaging.
Our work also included:
The navigation bar is a flexible space for communicating information to customers. It can include an order window countdown, delivery standards, seasonal announcements and promotions.
We were tasked to re-think this section so it could become more aesthetic and engaging, while also displaying key information to customers quickly:
Get results by making your website work harder for your business. Talk to us about by optimising your digital platforms little and often: email firstname.lastname@example.org
We refreshed Pikt’s key WooCommerce product page through our monthly Always Evolving design and development work.
The goal was to create a better experience for customers who were selecting fresh, organic fruit and veg produce for their Homey Box.
Here are a few examples from the wide range of UX and UI design improvements:
Using the Homey box page template as a base, we then rolled out a set/seasonable-box template with a small amount of design effort and development time to account for any content or functionality that is unique to those boxes.
We made improvements to the user interface design and rolled out site-wide tweaks such as an updated typography. We also introduced a new footer with:
Product bundles were freshened up to make them more visually appealing and convenient for potential customers.
Key information about the product was presented on the card so customers wouldn’t have to search for this on a separate page, and we also made it easier for customers to add product bundles to their carts.
The product bundle cards include:
We also improved order flexibility by enabling products to be added through coupon codes.
Tasked with reducing the pressure on Pikt’s order management team, we worked on streamlining communication throughout the customer journey.
This involved various automations and adjustments for an improved customer experience as well as more efficient processes within the business, such as:
Diagnosis and fixes deployed to provide seamless and thorough communication between WooCommerce and third party order fulfilment software.
In addition, we carved out time for speed and performance improvements, reducing and replacing plugins, image optimisation, site updates and maintenance.
Stable and extendable framework for existing site
Key information presented to customers clearly and aesthetically
Site-wide design updates for a modern look and feel
Special focus on homepage, key product page, navigation, and footer
Updates for product bundles
Streamlined customer journey
Automated customer communications
Vital tech improvements and integrations
We’ll get your site into existing eCommerce platform more value for your business with strategy, ongoing site optimisation and improvements.