11 plugins changing the game for eCommerce in 2023

Harness the power of WooCommerce plugins and Shopify extensions

With platforms like Shopify and WooCommerce at the forefront of eCommerce solutions, businesses have opportunities to harness the power of a huge range of plugins and extensions. These can be used supercharge a merchants online presence — improving their store, enhancing user experiences, and ultimately boosting sales.

At Atomic Smash, we specialise in optimising existing Shopify and WooCommerce websites, helping merchants achieve their goals and thrive in the digital marketplace. We drive performance improvements and higher conversion rates through strategic website enhancements.

In this blog post, we’ll explore some of the top eCommerce plugins and extensions that are making a significant impact in 2023:

1. TikTok Shop
2. WPC Fly Cart
3. Nudgify
4. PickyStory
5. Retainful
6. AutomateWoo
7. Table Rate Shipping
8. Mollie Payments
9. ShortPixel
10. CookiesYES
11. Metorik

Top eCommerce plugins and extensions in 2023

TikTok Shop for explosive social commerce

TikTok Shop for Woo is the game-changer of the year. It allows WooCommerce merchants in the US and UK to seamlessly sync their stores with TikTok Shop, one of the fastest-growing channels for brand discovery.

With millions of monthly active users and a staggering 61 billion views on #TikTokMadeMeBuyIt, this platform is a goldmine for reaching new audiences. It streamlines the buying process, making it easier for users to purchase products directly within the TikTok app.

WooCommerce merchants can sync their catalogues effortlessly, creating native ads like Live Shopping Ads or Video Shopping Ads, and orders placed on TikTok Shop are synced back to Woo. This integration simplifies selling to a highly engaged audience.

WPC Fly Cart for a mini-cart users will love

WPC Fly Cart adds a responsive sidebar cart to your WooCommerce store, enhancing user experience. It allows users to add products to their cart without leaving the current page, reducing clicks and speeding up the shopping process.

This streamlined approach can significantly boost conversion rates. If you have the objective of enhancing the cart interface for a smoother shopping experience, this solution is definitely a good one to try.

Nudgify bringing psychology into sales strategies

Nudgify is a Shopify plugin that specialises in social proof to build trust, and combines this with FOMO (Fear of Missing Out) notifications. For example, notifying when there’s low stock using real-time data, helping to capture those shoppers who haven’t yet committed to a purchase.

This extension gives you some new sales tactics to trial on your site. These subtle nudges can dramatically influence purchasing decisions by creating urgency and trust.

Whether it’s showcasing recent purchases, product popularity, or limited stock, Nudgify helps you harness the power of psychological triggers to increase conversions.

PickyStory for smart product up-selling

Upselling is a tried-and-true strategy for eCommerce, and we always recommend that our clients’ product pages and email flows include related or complementary products.

PickyStory enables you to suggest complementary or higher-value products to customers during the checkout process. These smart recommendations can significantly increase the average order value, ultimately boosting your revenue and making better use of your ad spend.

Retainful to support your abandoned cart strategy

Retainful helps recover lost sales. It has a powerful plugin for WordPress and WooCommerce, as well as an extension for Shopify.

By sending customisable follow-up emails with incentives like discounts and vouchers, it encourages users to return to their abandoned carts. The result? More sales and a healthier bottom line.

Retainful has customer lifecycle segmentation, automations, and personalisation. A perfect combination for eCommerce follow-up.

AutomateWoo for winning eCommerce marketing flows

AutomateWoo is a must-have for WooCommerce stores. It’s a versatile marketing automation tool that handles abandoned cart follow-ups, customer re-engagement, wishlist marketing, reward coupons, and SMS notifications.

A feature-rich marketing toolkit for your eCommerce store, AutomateWoo has the potential to transform how you convert and retain customers. By nurturing customer relationships and automating marketing tasks, this plugin helps you boost sales and encourage repeat purchases.

Table Rate Shipping making complex shipping simpler

Table Rate Shipping makes it possible for you to create complex rules for shipping your products worldwide. It is a WooCommerce plugin that offers the ultimate flexibility when it comes to defining shipping rules and prices, catering to highly specific shipping needs.

If you’re selling overseas, good shipping is essential for seamless customer experiences. This plugin simplifies the process of configuring shipping rules, from country-level to individual product-level settings.

Mollie Payments to drive growth through global selling

And if you’re selling across borders, Mollie is your go-to solution for payments. An advanced solution to accept payments and optimise conversions, Mollie works with both WooCommerce and Shopify.

It integrates all major payment methods into your store, offering customers a choice between local and international payment options. By reducing payment barriers, Mollie helps you tap into global markets and drive growth.

ShortPixel for fast and optimised sites

ShortPixel is one of our favourite WordPress plugins at Atomic Smash. It is a great tool for optimising images, a vital aspect of website performance, and so it significantly speeds up sites.

By compressing images, generating next-gen image formats that preserve image quality, and serving the correct format based on browser support, ShortPixel significantly reduces page load times.

This optimisation not only enhances user experience but also improves search engine rankings.

CookiesYES for tracking compliance

Don’t skip over user privacy! Cookie compliance with tracking regulations is crucial. And you need this for your analytics, so you can better understand your customers.

CookiesYES is a superb choice if you want to manage tracking consent effectively. It provides transparency to users and ensures your website aligns with privacy laws.

Metorik for real-time eCommerce analytics

Talking of tracking, Metorik is the ultimate analytics tool for WooCommerce. It offers real-time reports, analytics, and insights that provide a deep understanding of your store’s performance.

With accurate insights into sales, cash flow, customer behaviour, and more, Metorik empowers you to make informed decisions that drive growth.

Harnessing the power of plugins and extensions will help you stay ahead of competition in the eCommerce landscape in 2023.

Whether you’re on Shopify or WooCommerce, these tools can help you optimise your online store, improve customer experiences, and ultimately increase sales.

At Atomic Smash, we’re dedicated to helping businesses like yours achieve eCommerce success. If you’re ready to take your online store to new heights, reach out to us today, and let’s start making movements together in the world of eCommerce.