Shopify gets more intuitive, powerful, and unified
Shopify has been releasing new product features at pace, now the team behind this platform want to bring you the most intuitive, most powerful, most unified Shopify yet.
Introducing the Shopify Summer 24 Edition!
Through the Shopify Summer 24 Edition, the Shopify team aims to unify key workflows and infrastructure, with a focus on speed, resilience, and tight integration across the platform.
And the latest edition also brings more than 150 new features. Here are our top three…
Our favourite features in the Shopify Summer 24 Edition
1. Unified analytics that are smarter, faster and more intuitive
We love data, so we love this update! Reporting is now more intuitive, smarter, and faster. Unified analytics bring you the most important performance metrics available at a glance.
Analytics stream in real time, and merchants can gather insights with pre-built reports made for commerce, helping you make informed decisions swiftly.
2. AI, everywhere! And purpose-built for commerce
Shopify’s Summer 2024 Edition introduces a comprehensive suite of AI-driven tools and features aimed at enhancing merchant productivity and customer engagement:
- Introducing, Sidekick! A digital assistant to help you make business decisions, tailored to your store and business needs.
- Shopify Magic enhances tasks like product description generation, image editing, and email marketing. It can generate SEO-friendly content from simple keywords, remove or match product image backgrounds, and optimize email subject lines and send times.
- Plus, the AI media editor is now extended, so AI-generated images are available throughout Shopify, including on the Shopify mobile app.
- And, chat! Shopify Magic suggests personalised responses to customer queries using data that’s specific to your store.
3. Intelligent recommendations for product categorisation to improve search
Shopify Magic has also been integrated into the product creation flow. This means that eCommerce businesses can easily generate intelligent and specific recommendations for product categories and attributes, making it easier to categorise products.
The end result is better, more usable search functionality for their customers.
And those are just three features…
What else can you expect?
Shopify’s Summer ‘24 Edition introduces over 150 new features designed to enhance the capabilities of the platform and support growing businesses.
On top of unified analytics, further AI capabilities, and even better product search, other highlights include:
Flex sections and style settings
This feature offers extensive customization options for storefront layouts, allowing merchants to easily adjust elements like size, spacing, and layout across different devices.
Hydrogen visual editor
A new tool for headless commerce! It allows both technical and non-technical team members to collaboratively build and edit storefronts in a visual environment. Plus, changes syncing directly to GitHub.
Managed markets
Simplifies international selling by managing tax compliance, duties, and shipping logistics. It includes new features like catalog restrictions and inclusive pricing too.
Enhanced POS system
Updates include one-tap digital receipts, automatic customer information capture, and streamlined return rules. There’s also integration of online and in-store orders, further enhancing the in-store experience.
B2B enhancements
New features for B2B merchants include manual payment methods, draft order invoicing, and support for up to 10,000 shipping locations per company (Astound Digital).
Shop Pay expansion
Now available for non-Shopify enterprise retailers and includes new functionalities like BOPIS (Buy Online, Pickup In-Store) and support for additional payment methods.
Takeaways
Shopify’s focus on analytics, AI, integration, and intuitive experiences demonstrates a deeper commitment to improving efficiency and cohesion for its merchants. And a continued drive towards frictionless interactions for end customers too.
Collectively, these updates provide a more powerful, flexible, and user-friendly experience for Shopify merchants, facilitating growth and operational efficiency.
And if you’re ready to amplify your Shopify sales, find out how we can help.
Have you looked through Shopify’s Summer ‘24 Edition? Which new features are you most excited to use?
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