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Shopify stores we love

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A collection of our top picks

We’ve pulled together a list of standout Shopify stores that excel in their niche, from fashion to food and beyond.

These businesses all have strong brands and offer quality products. But most importantly, each store embodies unique characteristics that resonate with their target audience.

Shopify stores we love – that sell clothing

Finisterre 

This Shopify store has a strong and inspiring aesthetic that connects with their buyer’s ideals and identity. It also has simple navigation to segment product listings. 

Screenshot of the Finisterre Shopify site showing the homepage

Related products nail the same aesthetic. 

Screenshot of the Finisterre Shopify site showing product recommendations

The lived and loved section calls to Finisterre’s position in the circular economy. Prioritising the longevity of their clothing caters well to their existing customers with clear care instructions, and encourages long-term brand loyalty. 

Screenshot of the Finisterre Shopify site showing circular economy and sustainability

Lucy & Yak  

On the homepage, Lucy & Yak leads with a campaign for 10% off co-ords, enticing customers to make the most of this offer.

Screenshot of the Lucy and Yak Shopify site showing homepage with seasonal campaign

Product listings have clear, separate filters that are easy to see and use, plus – our favourite – a pricing scale! These help customers find products that are right for them. 

Screenshot of the Lucy and Yak Shopify site showing product collections

There’s the option to add-to-basket straight from search listing, and less clicks is often a winning strategy in eCommerce. 

Wash instructions to care for the products and the planet, plus a loyalty scheme. All of this supports long-term customer retention and brand advocates. 

TALA

TALA’s call-to-action on pop-up on their homepage reflects a past social media trend that is perfectly suited to their target audience.

Screenshot of the Tala Shopify site showing homepage sign up promo

From the homepage, you are able to shop by size links. This is a great new take on product filtering, especially for a brand like TALA that doesn’t overstock. This is part of its sustainability efforts, but it means there may be limited sizes left in some product variations. This way, shoppers avoid disappointment during browsing.

Screenshot of the Tala Shopify site showing search filter and personalisation options

The ‘looks better on you’ section brings together UGC with direct links to buy, and you can see product collections trending on platforms eg. ‘as seen on TikTok’ for a sense of continuity throughout a multi-channel shopping experience.

Screenshot of the Tala Shopify site showing homepage

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Shopify stores we love – that sell food and drink

TrueStart Coffee

The opening pop-up is used as a survey, likely for personalisation but also great market research! And there’s nothing more valuable than getting to know your customers better. We’d love to see how the results compare to actual purchases on the site or whether people change their minds once they browse. It would also be interesting to see whether there is a contrast or correlation with products purchased through other platforms.

Screenshot of the TrueStart Coffee Shopify site showing homepage offer

TikTok reviews showing happy customers are positioned near a reminder of core brand values.

Screenshot of the TrueStart Coffee Shopify site showing products in real world customer and influencer settings with UGC

Product bundle suggestions that are editable!

Screenshot of the TrueStart Coffee Shopify site showing brand merch in addition to general product range

Kabuto Noodles

Visual assets move when you scroll the page, making the experience fun and engaging. 

Screenshot of the Kabuto Noodles homepage

Benefits of natural ingredients and sustainability help potential customers understand how these products are good for people and the planet.

Screenshot of the Kabuto Noodles homepage showing sustainability commitment

New product range offering another type of dish outside of noodles, nice! 

Screenshot of the Kabuto Noodles Shopify site showing new product range

Flawsome!

Product bundles and product ranges helping customers browse based on tastes and needs.

Screenshot of the Flawesome! Shopify site showing product bundles and variations

Video aligning with their target audience’s goal lifestyle. 

Screenshot of the Flawesome! Shopify site showing video

Healthy recipes feature heavily in the blog. They are fun and useful, while also positioned around different Flawsome! products; we suspect this content connects well with the target audience!

Screenshot of the Flawesome! Shopify site showing recipe

Huel

Snapshot of product variations in the header, and a new product advertised above the fold.

Screenshot of the Huel Shopify site showing homepage and new product range

Copy that really understands the target audience and gives them an easy way to achieve a lifestyle change for self-improvement. 

Screenshot of the Huel Shopify site showing target audience alignment

Benefits positioned just above the stamp of approval from nutritionists.

Screenshot of the Huel Shopify site showing benefits verified with evidence from experts

Shopify stores we love – that sell personal products

Grace & Green

Everything you need to know on the product pages! Product information, subscription discounts, differentiators, customer reviews, FAQs, and lots more.

We love how the product filtering makes the experience highly personalised. 

Screenshot of the Grace and Green Shopify site showing product category

And finally, Grace & Green seems like a business that knows its customers well; there’s a very strong brand identity and set of core values. 

Wild

A seasonal campaign is front and centre of the homepage, and it’s also reflected in a site wide banner at the top of the screen (which can be closed at the user’s discretion – perfect for usability).

Screenshot of the Wild Shopify site showing homepage

The video demonstrating ‘how it works’ is very engaging. It’s a product advertisement, shows how products are subscription-based, is instructional, aesthetically pleasing, and aligns with core brand values! All in one.

Screenshot of the Wild Shopify site showing homepage with product video

Pick and mix options for refills are great, plus there is a lot of product variation so customers can purchase exactly what they need.

Screenshot of the Wild Shopify site showing product

Suri

Nice use of banners. The banner at the top of the homepage reinforces one message: 100 day money-back guarantee. A big claim and a strong and simple homepage above the fold! The banner at the bottom of the page reinforces fast and free shipping with big CTA to ‘shop now’, capturing attention. 

Screenshot of the Suri Shopify site showing product

Suri clearly breaks down brand differentiators. Less wondering “Why do I need a different type of toothbrush?” and more thinking “This is the toothbrush I need!”

It’s easy to build up the cart – related add-ons and subscriptions are all on the same page.

There are fewer products, but as a customer you feel more embedded in the journey. There’s a way to add products to cart at the bottom of the screen and it feels like you’re really focused on the product at hand.

Did you know…

We make existing Shopify stores exceptional. Want your eCommerce store to thrive? Let’s talk.

Takeaways

What we love most about all of these Shopify stores is the customer-centric approach: 

We’ve covered a bunch of tactics to inspire you, and you can make most of these changes to your own Shopify store. Or for more complex enhancements you can enlist the help of a Shopify agency like Atomic Smash, we’d love to help!

And finally, use these resources to identify more ways to make your store sparkle:

  1. Discover the new features in Shopify’s Winter Edition
  2. Craft even better user journeys in Shopify

Three cheers for Shopify stores that stand out for all the right reasons!

If you’re ready to take your Shopify store to the next level – here’s how to find the right Shopify partner for you.

Tess looking at camera in front of a metal backdrop

Tess Coughlan-Allen Marketing Lead

Thursday 9th May 2024