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Re-Brand and new Website for Bristol Festival of Ideas.

Words by Piers TincknellFebruary 4, 2015

Rebranding and refreshing a Bristol institution’s visual identity and website. Challenge accepted.

The Bristol Festival of Ideas aims to stimulate people’s minds and passions with an inspiring programme of discussion and debate throughout the year. Celebrating its 10 year anniversary in 2015 its run more than 2,000 events since its beginning as well as putting on major projects within Bristol’s academic landscape.

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After conducting an extensive branding discovery workshop with the team it became clear that the festivals current identity wasn’t delivering visually the exciting and wide ranging programme of events on offer. Due to the festivals diverse audience great care was taken in forming an identity that wasn’t likely to alienate. This therefore took into consideration sensitivity towards any dramatic switch in direction from the current branding. A contemporary type mark was crafted in a variation of stacking options allowing for maximum flexibility during application. Drawing from the current branding a modern take on the existing pink was created and used within a dynamic slash this in turn was pulled out and used as a graphic device throughout other collateral. The slash mark also works with the numerous seasons of events that are rolled out throughout the year acting as a over arching umbrella in which everything can sit within. Tailored colours were especially selected for each of these events – all of which could sit comfortably next to the slash graphic.

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Project tasks included:

  • New brand and guidelines for the Ideas Festival team that was comprehensive and self explanatory
  • Delivery of a fully responsive website designed to work effectively across all devices.
  • Configure WordPress backend to easily handle the complexity of event data entry.
  • Create central repository of speakers to avoid laborious data duplication.
  • Dynamic Blog that could be linked easily to current events
  • Consideration of multiple ticket vendors and booking options

Now live at http://www.ideasfestival.co.uk

 

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Profile picture of Piers Tincknell

Piers Tincknell

Piers is a co-founder of Atomic Smash and heads up the user experience design and project management in the studio. He is also the best contact for any new business enquiries.

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