Words by Piers TincknellFebruary 4, 2015
The Bristol Festival of Ideas aims to stimulate people’s minds and passions with an inspiring programme of discussion and debate throughout the year. Celebrating its 10 year anniversary in 2015 its run more than 2,000 events since its beginning as well as putting on major projects within Bristol’s academic landscape.
After conducting an extensive branding discovery workshop with the team it became clear that the festivals current identity wasn’t delivering visually the exciting and wide ranging programme of events on offer. Due to the festivals diverse audience great care was taken in forming an identity that wasn’t likely to alienate. This therefore took into consideration sensitivity towards any dramatic switch in direction from the current branding. A contemporary type mark was crafted in a variation of stacking options allowing for maximum flexibility during application. Drawing from the current branding a modern take on the existing pink was created and used within a dynamic slash this in turn was pulled out and used as a graphic device throughout other collateral. The slash mark also works with the numerous seasons of events that are rolled out throughout the year acting as a over arching umbrella in which everything can sit within. Tailored colours were especially selected for each of these events – all of which could sit comfortably next to the slash graphic.
Project tasks included:
Now live at http://www.ideasfestival.co.uk