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Friction in your eCommerce site pushes customers away. Drilling into your sales funnel to deepen customer insights throughout your checkout flow is invaluable.
This guide helps you maximise the potential GA4 brings to understanding your customer journey. It covers the power of funnel visualisations, attribution models and comparisons, predictive metrics, and conversion paths within your analytics toolbox.
According to Baymard Institute, an estimated 70% of shoppers abandon their carts before completing checkout.
The more data you can pull from your eCommerce sales funnel, the deeper and more valuable your customer journey insights will be.