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How GA4 exposes your major eCommerce weaknesses

Using Google Analytics 4 (GA4) to expose dark spots in your checkout flow

Friction in your eCommerce site pushes customers away. Drilling into your sales funnel to deepen customer insights throughout your checkout flow is invaluable.

This guide helps you maximise the potential GA4 brings to understanding your customer journey. It covers the power of funnel visualisations, attribution models and comparisons, predictive metrics, and conversion paths within your analytics toolbox.

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According to Baymard Institute, an estimated 70% of shoppers abandon their carts before completing checkout.

Inside your free guide

What’s covered:

  • Why an eCommerce site with friction pushes customers away
  • The value of drilling down into your sales funnel
  • The key benefits of GA4’s funnel visualisations
  • Why attribution models and comparisons tell the true story of your conversion journey
  • Conversion paths and why they demystify which channels are converting
  • The power of predictive metrics in your analytics toolbox

The more data you can pull from your eCommerce sales funnel, the deeper and more valuable your customer journey insights will be.

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