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The CMO's guide to customer acquisition

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Key takeaways, trends and tactics to help you gain and retain even more customers

This round-up of key marketing insights covers trends, advice, case studies and real-world data to reinvigorate your customer acquisition strategy.

Atomic Smash’s co-founder and Managing Director, Piers Tincknell, recently joined a panel on stage at The CMO’s guide to customer acquisition, an event run by the happy performance agency, Launch.

Audience sat at event

Couldn’t make it on the day? You haven’t totally missed out, we’ve captured a summary of key takeaways from each panel and presentation below.

Here’s what was on the agenda:

  • Panel: Top digital trends in performance marketing
  • Presentation: How incremental website changes can bring big results
  • Presentation: Countdown to GA4: leverage your data to target new customers
  • Panel: Why channel diversification is key to finding and converting new audiences
  • Presentation: Creating a strong brand in digital marketing by Microsoft

Let’s talk about performance

Ready to discover exactly where your website can be improved to gain and retain even more customers? Book a session with our Performance Consultant today.

Top digital trends in performance marketing

Panel featuring insights from Launch, Access Self Storage and Charteroak

Speakers

  1. Jaye Cowle, Managing Director, Launch
  2. Simon Pitman, Marketing Director, Charteroak
  3. Shaun Collins, Head of Marketing, Access Self Storage
  4. Becky Dickinson, Paid Social Director, Launch

Key takeaways

Woman speaking on stage at event holding microphone

How incremental website changes bring big results

Talk featuring insights from Launch

Speakers

  1. Joe Johnston, Conversion Director, Launch
  2. Josh Marinaro, Senior Paid Media Manager, Launch

Key takeaways

Piers and other speakers sat in the audience at CMO's guide to customer acquisition event

Countdown to GA4: Leverage your data to target new customers

Talk featuring insights from Launch

Speakers

  1. Michael Patten, Data Strategist, Launch

Key takeaways

Why channel diversifications is key to finding and converting new audiences

Panel featuring insights from Atomic Smash, David Salisbury and Launch

Speakers

  1. Piers Tincknell, Co-Founder & Managing Director, Atomic Smash 
  2. Barney Bell, Head of Marketing, David Salisbury
  3. Harriet Barter, Paid Media Director, Launch
  4. Hosted by Jaye Cowle, Managing Director, Launch

Key takeaways

Marketing with purpose: how to create a strong brand in digital marketing

Talk featuring insights from Microsoft

Speakers

  1. Marion Gould, Client Partner Lead, Microsoft

Key takeaways

People networking at event

Get even more insights

Further insights are available from Launch’s event guide, along with the most relevant resources for you to download, watch and revisit at a time that suits you.

Book a site audit

Your website is a key player in reinvigorating your customer acquisition strategy. Let’s take a look under the hood to identify the improvements that will have the greatest impact.

Headshot of Tess stood outdoors

Tess Coughlan-Allen Marketing Lead

Tuesday 4th April 2023